copy that converts + content that connects
what’s the point of mastering your craft if you’re exhausting all your creative energy on words that aren’t converting clients?
you see, copy isn’t just pretty words for your website… when done well, it’s money in your back pocket.
spend your time + energy doing what you love, and leave the money-making, content engaging words to me.
from strategic copy campaigns that bring in your ideal audience to content that nurtures the community you adore, i have something that will get you back doing what you love most and remembering why you started in the first place.
Imagine this with me…
feeling confident enough to work with someone who knows your voice so well that you forget who wrote the words in the first place.
going back to the roots of why you started and letting someone else worry about dotting the i’s and crossing the t’s on your website, email, sales page, etc.
being able to truly rest, again. we could probably end right there, huh? but alas…
never again having to worry if your words are making sense (and income) for you, and feeling the unnecessary stress to get it perfect.
“I owe a HUGE thank you to Joelle Ballweg my copywriter and wizard with words! She took jumbled-up videos of me rambling and turned them into beautiful sentences that capture the heart of who I am and my brand. Plus she not only is a beautiful writer but creates copy that actually converts into paying clients! I am forever grateful!”
— Michaela Mantarian Floral Design Co., website copy
this isn’t about pretty copy, this is about investing in words that make your dream clients want to invest back into you.
and psst... if no one’s ever told you this, you’re worth the investment.
i help creative entrepreneurs and brands get back to doing what they love most by crafting the message they’ve been desperate to say. through strategic copy campaigns or heartfelt poetry pieces that capture your brand’s message, we’ll sell your course, book your calendar, and get you noticed by your dream clients.
i’m joelle! i’m a poet at heart with a marketing mind, who obsesses over all things holistic health, healing, and wholeness for the modern woman. i’ve worked on six-figure course launch campaigns, total website rebrands, and engaging email campaigns for the entrepreneur who wants to get back to why they started in the first place: serving others + changing the world through it.
did i just describe you to a “tee”? if so, kick your feet up and leave the blue light writing sessions to me.
cheers to a world that no longer has you looking up thesaurus.com past midnight ;) * clink *
keep reading for services + packages!
what does it mean to me to serve women in holistic ways?
women entrepreneurs that bring beauty, healing, hope, inspiration, or change to another woman’s world.
it’s the farmer, mental health therapist, equine assisted healer, life coach, small business owner, educator, painter, florist, and the like.
“Joelle wrote all of my click funnel and email copy for a health program campaign and it was by far the most successful launch! She is so easy to work with, has excellent communication, and works efficiently. She quickly captured the heart behind my business and delivered above and beyond what I had hoped for.”
— Katie Hamilton, founder of Gold Health Collective
- choose your bloom -
sales pages, email funnels, a la carte
The Poppies
sales page
poppies — they aren’t here for long but when they are they grab your attention. if your sales page isn’t grabbing your dream client’s attention, then you’ve just wasted hours (and $$$) creating a dead end. let’s create something beautiful + intentional, that not only builds trust but converts clients.
in-depth client questionnaire
60-minute strategy call into your offer, goals, audience, and past launches
meticulously crafted sales page with personality and high-converting copy and CTAs
2 rounds of revisions so you can feel confident in what you’re about to offer
The Anemones
email funnels
anemones symbolize ‘anticipation’ and i couldn’t think of a better flower to describe what your email funnel needs to be doing to your audience. what’s the point of growing your list if all you are is white noise in their inbox? whether ongoing campaigns to nurture the audience you love or strategic sales campaigns to launch your product, i’ll have your email copy making people excited to see your name pop up in their cluttered inbox.
in-depth client questionnaire
45-minute strategy call to further understand your brand, voice, goals, and previous email efforts
6 - 8 emails crafted with your brand voice (including GIFS + emojis if that’s your thing, and compelling CTAs)
A/B testing options included
20-minute closing call to tie up loose ends and make sure you're confident to hit “send”
need a sales page + email funnel together? let me know and we can work out a special offer price.
The Wildflowers
a la carte copy projects
just like a wildflower bouquet, no two flowers are the same size, color, or shape. don’t feel like your project fits * exactly * into the packages above? no worries! let’s create something together that you’re proud of.
some ideas for a la carte copy projects include, but are not limited to:
poetry and prose pieces to connect with your audience and capture your brand’s message
ad copy or ad headlines
copy auditing (extra eyes on your blog or newsletter to bring voice, strategy, and fun? i’m your girl!)
email templates so you don’t have to overthink EVERY email
affiliate campaigns - one-off captions, emails, etc.
professional bios
product descriptions
baby or pet names - just kidding ;)
contact below for personalized pricing + availability
trusted by + writing words for —
ready to make your words work for you and not the other way around?
“Joelle is so easy to work with & extremely talented and creative. She is extremely talented in getting your needs/desires from your head to written form and doesn’t overcomplicate it. Her creative edge leaves you feeling excited and confident when reading her work!”
— Cortney Smith of Sage Whole Foods