Copywriting designed to build your brand, nurture your subscribers, and drive sales.

Stop exhausting your creative energy on words that simply aren’t converting or building trust. 

From strategic campaigns that bring in your ideal audience to

content that nurtures the community you adore.

Take the (copy) load off, and let’s create lasting emails and landing pages that work even when you don’t.

“Joelle wrote all of my email copy for a health program campaign, and it was by far the most successful launch!

She quickly captured the heart behind my business and delivered above and beyond what I had hoped for.”

— Katie Hamilton, founder of Gold Health Collective

Let me take a wiiiild guess and say these are your current email marketing pain points:

You’ve got a lot to say, but you don’t know how to say it or when to say it.

Brand voice? Strategic campaigns? Never heard of her. Your copy is slapped together at best and confusing at worst, with no real plan.

You’re ghosting them.

You have no clue where to begin, so you just don’t. Inconsistency has become the status quo for your business and it’s showing in the numbers.

You have something to offer but are afraid of coming off salesy.

No one buys or signs up because they simply don’t know what you have to offer or why it benefits them. Bummer.

You’ve become white noise in their inbox.

You hit send and hope for the best, but the open rates are telling you it’s a dead-end road.

Psssst… at the end of the day, we’re on the same side, you and me:

We’re absolutely tired of words that don’t stick…

don’t hit the heart of our message…

and don’t move our people to action…

But I’m a there’s-always-hope kind of woman, and here’s the good news, friend…

Hi, I’m Joelle!

I help female creative entrepreneurs build their brand voice, sell their products, and get back to doing what they love.

EMAIL COPY + CAMPAIGNS

SALES + LANDING PAGES

BRAND IDENTITY + VOICE

DIGITAL PRODUCT IDEATION

PINTEREST MANAGEMENT

Imagine being able to close your laptop, turn off your brain, and enjoy your time away while still making sales and reaching your ideal audience because your business is running itself.

Investing into a conversion copywriter feels like sippin’ that first cup of coffee in the mountain air, but praaaactically it looks like this:

  • - Consistent nurture emails in your subscriber's inbox.

This is the bread and butter of serving your audience well and not spamming them with sales email after boring sales email. Consistent and quality emails turn your list of onlookers into active readers.

  • - Bespoke brand copy that has you confused about who wrote it in the first place.

This right here is the mental load you’ve been desperate to take off. We’ll work together 1:1 to create brand voice docs that I’ll use again and again when creating original copy for your brand.

  • - New welcome sequences to onboard your list with confidence and clarity.

Your subscribers expect to hear from you within the first 24-48 hours of signing up for your list. Welcome sequences create clarity and build trust with your people, and they work on your behalf even when you’re logged off for the day!

  • - Strategic sale sequences that can be turned into evergreen campaigns.

Working smarter, not harder, looks a lot like repurposing copy in multiple ways. Writing sales sequences in a way that can then be used as evergreen campaigns saves money and time (our precious resources) — it also is an incredible way to create passive income.

Joelle has learned my brand tone and voice and writes things better than I ever could. She brings a humanity to her writing that could never be duplicated. 

She has been instrumental in helping me launch multiple courses, nurture email lists, website copy, Instagram captions, SEO, and more. 

In the world of AI and Chat GPT -- I can honestly say there is NOTHING like having a copywriter who cares deeply about your business.

She is kind, patient, and seeks clarity in the projects she takes on. Often, when I meet clients, I hear things like, "I feel like I already know you!" And that is a testament to Joelle and the words she uses to make personal connections through web and social media copy. 

Not only does Joelle write beautifully, but she also has tried-and-true expertise and experience in marketing. Having a copywriter with a marketing hat is invaluable for product launches, website copy, and so much more. 

5-Stars and more! Joelle is worth the entire galaxy and the moon!

— Michaela Mantarian Floral Design Co.

Make it stand out.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.”

— Squarespace