Nurturing and Inspirational Email Campaigns

Let’s get real — if you’re ONLY selling in your emails, they will become white noise in someone’s inbox, or worse, an easy excuse for someone to unsubscribe from your email list. Grow in trust and connection with your email list by nurturing and inspiring emails.

Don’t worry they are still strategic in nature, but you become a source of wisdom and fun - not just the car salesman taking space in their inbox.

Problem: Client has an amazing email list of 200k+ that they don’t only want to sell to but falls short in knowing what to say when it comes to writing. They’re finding it difficult to balance nurturing emails while keeping the integrity of a good sales pitch when needed. Their voice is cheeky, yet challenging and directed to Christian women.

Strategy: For more established email lists I would create weekly or biweekly inspiration emails that connect your brand back to personality WHILE also targeting the main need of each email list. Segmenting your list into what your audience WANTS to hear is the key to serving well and priming the pump when it comes to selling. These are encouraging in nature but still have a call-to-action of a FREE resource of yours. This is when you give, give, give, in order to… you guessed it, sell ;)

For email lists that are just getting started, I would create a monthly newsletter of the latest bits of your life and business that is not only engaging and beneficial for your audience to read but calls them back to blog posts, free quizzes, or subtle sales reminder in your business.