Website Copy

Your website is your business’s home. When guests come over for the first time, do they feel like they can sit back and breathe? Do they know how to navigate around? Or… are they ready to leave within the first 5 seconds?

Call it dramatic, but research shows that you have 0.05 *seconds* (yes, SECONDS!) to make a good impression before users decide to leave or stay, and this is not all about design work.

• Problem: The client wants to stand out as an elevated personal business with their multiple services above the retail store down the street. They currently do not know their brand voice and feel lost with all the copy their website needs.

• Strategy: We kicked off a client call and did a deep dive into creating a brand voice document that they felt aligned with their values, tone, and tempo. I worked within their web design team’s parameters while also giving copy suggestions/design to truly catch their client’s eye. After 5 full pages of SEO and personal copy, we used the brand voice document and goals to elevate their business while keeping their down-to-earth, cheerleader voice.

• Result: Client continues to receive inquires saying the words on their website were the number one reason they chose to book!

  “She took jumbled-up videos of me rambling and turned them into beautiful sentences that capture the heart of who I am and my brand. Plus she not only is a beautiful writer but creates copy that actually converts into paying clients! I am forever grateful!” -Michaela Mantarian Floral Design Co.